Puma Kit Customizer – Web application for Puma team sports

Puma Teamsport optimizes business processes through the use of the web application “Kit Customizer”. The application enables the configuration of Puma jerseys based on a wide range of design parameters such as size, color, cut, and logo, and supports the field sales team in collaborating with clubs. The application is primarily used for joint design creation and visual presentation of the jerseys. Because the data for the configured design draft can also be stored on the platform and seamlessly transmitted to suppliers, a transparent and smooth handling of the ordering process is ensured.

What sets the Kit Customizer apart from other configurators is its direct integration with the ordering process. The configured jerseys are not only displayed visually – the design data is seamlessly delivered to suppliers. No manual transfer, no sources of error, no follow-up questions.

This is a real benefit for the field sales team: instead of sketches and emails going back and forth, there is a shared digital workspace where the club and Puma representatives collaborate. Size, color, cut, logo – everything is set, everything is saved, everything can be retrieved again at the next meeting.

The fact that syreta digitizes this process for Puma Teamsport demonstrates the breadth of the collaboration with Puma: from retail management systems for stores worldwide to the configuration tool for Teamsport sales.