Hansel and Gretel – responsive website for the bridal fashion salon

It’s going to be magical… the well-known bridal fashion salon Hänsel & Gretel from Gunskirchen/Wels is going online with a new responsive website. Browse the wide range of wedding fashion and evening gowns and save your favorites in your personal lookbook at www.haenselundgretel.at

What makes the Hänsel & Gretel website special is the personal lookbook. Bridal fashion shopping is not a spontaneous decision – brides browse, compare, come back, show favorites to their partner or a friend. The lookbook makes exactly that possible: save dresses and eveningwear in a personal favorites list and take your time to think it over.

This is a small feature with a big impact. It turns the website into a tool that is actively used in the decision-making process – not just as a source of information that you visit once and then close. For a salon known for personal consultation and selection, this is the right digital extension of that offering.