Salzburg Regional Crafts Center

For decades, the Salzburger Heimatwerk has stood for Austrian craftsmanship, traditional folk costume fashion, and the highest quality. Together with syreta, a digital solution was created that enables the individual configuration of dirndls online, thus combining traditional tailoring with modern e-commerce processes.

With the dirndl configurator, customers can put together their personal dream dirndl directly online. Various fabrics, colors, aprons, and other features can be combined individually. This creates a realistic impression of the finished garment already during the configuration process.

The digital solution supports Salzburger Heimatwerk in making the possibilities of made-to-measure production and customization tangible online as well. At the same time, the consultation and ordering process for customers is simplified, and the connection between traditional craftsmanship and a digital shopping experience is strengthened.

The project shows how regional craftsmanship and modern digital technologies can successfully complement each other. By combining tradition, customization, and e-commerce, a solution was created that also reflects the special character of the Salzburger Heimatwerk online.

Services: E-commerce, product configurator, dirndl configurator, customization, UX/UI design, digital customer experience.