Syreta at the pulse of the times

Rarely has such quick agreement been reached in a conversation as in this one. The future of retail can no longer be simplistically divided into online and offline; omnichannel solutions are required. The customer, with their expectations and wishes, remains at the center. The experts are also aware that these are constantly changing with increasing digitalization. The most important thing, therefore, remains to recognize these wishes and respond to them with all available means – both online and offline.

Despite all advances in digitalization, the customer remains a human being who relies on their senses and longs for experiences. Customers have long been accustomed to conducting online research and searching for product data. However, the real purchasing experience — in which the product is viewed, touched, and possibly discussed with specialist staff — must never be neglected. Omnichannel solutions that incorporate all these aspects of the customer journey are therefore more in demand than ever.

The fact that syreta customers such as the 3e cooperative group, which has already implemented customer experiences in its Let’s Doit specialist stores that go far beyond the POS with omnichannel concepts, are expanding and extending these solutions only underscores the success of the concept once again. And the growing demand for the “Unibox” designed by syreta strongly reinforces the need to establish autonomous stores that, despite digitalization, offer the full customer experience.

What the Medianet Round Table in autumn 2021 made clear: The industry agrees that the separation between online and offline retail is outdated. The question is no longer whether, but how omnichannel works – and which technologies support it.

Syreta has two concrete answers in its bag: the Unibox as an autonomous store that operates around the clock without staff and still offers a complete shopping experience. And the new Retail Hub Operator app, with which retailers will be able to control their brick-and-mortar sales areas directly from their smartphones in the future – assortment, prices, promotions, everything manageable on the go.

Neither of these are concepts on the drawing board, but solutions that are already in use. That demand for the Unibox is growing confirms: the autonomous store is no longer a niche topic, but a serious sales channel for the future.

As a comprehensive service provider, syreta not only recognizes the wishes of end customers, but also constantly works on the development of new tools for service providers. This is how the new “Retail-Hub Operator App” was created. In the future, it will enable retailers to easily control their stationary sales areas via their smartphones. You can learn more about how the app works in the detailed medianet dossier.