syreta goes Marketing Forum 2021

Finally, a stage for brands again

Under the title “And now? Marketing in unusual times.” the Marketing Club Linz invited guests on Thursday, 4 November 2021, after a one-year break, once again to the Marketing Forum at the Design Center Linz. syreta was allowed not only to support this great exchange of knowledge through sponsoring activities, but also to take part in the event live.

After this long period of abstaining from events, trade fairs, and congresses, visiting the Marketing Forum was once again a welcome change for everyone present. In compliance with all necessary measures, in a pleasant and relaxed atmosphere, top-class speakers explored the question of whether marketing and communication can still proceed from the same premises as before the coronavirus pandemic, or whether marketers and advertisers will have to rethink. The speakers’ contributions to answering these questions were exciting and thought-provoking.

One of the highlights of the 37th Marketing Forum was undoubtedly the appearance of ski legend Franz Klammer. In a casual conversation, he talked about the high points of his career and gave participants an insight into the role of marketing and sponsoring in elite sports in the 1970s, rounding off the event.

We at Syreta were also able to take away a lot of ideas and numerous new approaches from this year’s Marketing Forum and are already looking forward to the next time the Marketing Club invites us to its annual forum.

Marketing in unusual times – what remains?

The central question of this year’s Marketing Forum — whether marketing and communication can proceed from the same premises after the pandemic as before — is also a relevant one for syreta as a digital company. The last two years have shown that the pressure to digitize has increased enormously for many companies: those without a functioning online channel suddenly found themselves without alternatives. At the same time, the crisis made it clear that digital solutions alone are not enough — the human component is also needed: personal exchange, trust between companies and customers. That was exactly what could be felt on 4 November 2021 at the Design Center Linz: the joy of seeing each other again, the energy in the conversations, and the quality of the contributions showed that live events cannot be replaced by anything — not even by the best digital formats. For syreta, the Marketing Forum is therefore more than a sponsorship commitment: it is a commitment to the regional business community and to direct dialogue with people who drive brands and companies forward.