That was the 1st syreta Summit in Vienna

Customers from six nations at the 1st syreta Summit

Welcome! On February 6, planes from Amsterdam, Paris, Milan, Zurich, Athens, Salzburg, and Düsseldorf landed at Vienna Airport. On board: selected customers who had accepted the invitation to the 1st syreta Summit.
Over the two days of this get-together, the focus was primarily on presenting current developments for 2019 and new technologies - and on exchanging ideas. Customers reported on market developments and requirements for syreta’s software; experiences were discussed. In short: there was intensive shop talk. And all of it in an exclusive setting in the world metropolis of Vienna.

“How does that work for you?”

What all customers experienced as particularly positive was the opportunity to talk with the other guests and pick up practical tips. In the conversations, experiences were exchanged between international companies - and success stories were told.

What sets the syreta Summit apart from a classic customer event is its focus on genuine exchange. Customers from Amsterdam, Paris, Milan, Zurich, Athens, and Düsseldorf are not sitting as an audience in front of a stage; instead, they talk with one another - about specific requirements, market developments, and experiences from the day-to-day use of the Store Lifecycle Tool.

This very peer-to-peer exchange is hard to replicate. What one company has developed as a best practice in managing its retail space can be a valuable impulse for another. The fact that the feedback was so positive that two follow-up summits are already being planned speaks for itself. A format that works - because it offers something no webinar and no newsletter can: real conversations between people who want to solve the same problem.

Why a customer summit delivers more than a newsletter

Exchange between companies that are tackling similar challenges is often more valuable than any product presentation. When a retail manager from Milan explains how he uses the Store Lifecycle Tool to manage his store expansion, and a colleague from Amsterdam then develops an idea for optimizing his own processes - that is the real added value of such an event. For syreta, the summit is also a direct feedback loop: Which features are used most? Where is there still potential? What do international customers want for the further development of the product? Two days of intensive exchange with customers from six nations provide more input than months of internal planning meetings.

syreta Summit - and it continues!

The feedback was very good - so we’re continuing and are currently planning two syreta Summits on the topics “Store Lifecycle Tool” (store construction, process management, etc.) and “Marketing with the Store Lifecycle Tool” (promotional materials, store management, reporting, etc.). Date and location will be announced in good time.