WKO Provincial Guild of Foot Care Practitioners, Beauticians and Massage Therapists

Whether foot care, cosmetics, therapeutic massage, or would you rather get a tattoo? - Upper Austrian specialist institutes offer numerous crafts centered around health and well-being. A deeper insight into the diverse offerings for body, mind, and soul can be found at "gutfuerdich.at". With the implemented blog subscription, readers are immediately notified about new blog posts and are thus well informed about trends and useful tips. The project was implemented in collaboration with the Wels advertising agency Q2, for whom we carried out the technical implementation of the website.

What makes gutfuerdich.at special as a platform is the breadth of topics covered. Foot care, cosmetics, therapeutic massage, tattoo – independent professions, each with its own expertise, trends, and customer groups. A shared platform creates visibility for all without blurring the characteristics of each individual field.

The blog subscription is the key feature: readers are notified directly when new posts are published – no initiative required, no need to check regularly. This increases engagement and ensures that useful tips and current trends actually reach them.

The technical implementation was handled by syreta in collaboration with the Wels advertising agency Q2 – a proven model: creative concept and design on one side, solid technology on the other.

Blog subscription as a tool for building readership

A blog alone is not enough — it also has to be read. The blog subscription on gutfuerdich.at solves exactly this problem: anyone who has an interest in health, well-being, and body care and subscribes to the newsletter is automatically informed about new posts. This creates a loyal readership that returns to the site regularly — thereby sustainably strengthening the visibility of the Upper Austrian specialist institutes. For the WKO regional guild, this is a modern communication tool that goes far beyond a static website and creates real added value for customers of the member businesses.

syreta and Q2 — technical implementation meets creative concept

The Wels advertising agency Q2 is responsible for the concept and design of gutfuerdich.at — syreta handles the technical programming. This division of tasks is a proven model that lets both partners work to their respective strengths. For the WKO regional guild, this means a website that not only convinces in terms of content and appearance, but also functions flawlessly from a technical standpoint — with a CMS that the editorial team can operate easily, and a blog subscription system that reliably informs new readers about fresh content.