abc nailstore Austria

We are pleased to present the new online shop of abc nailstore Austria. The company is one of the leading partners for more than 600 nail studios and beauty experts in Austria and stands for high-quality products in the areas of nail design, eyelash extensions, and hair removal.

The newly designed shop is aimed at both professional users and private customers. Individually tailored product-range displays, price structures, and functions create a shopping experience that is optimally aligned with the respective needs. A clear structure and intuitive navigation ensure clarity and fast access to all products.

Particularly noteworthy are the integrated tutorial videos, which pick up on industry trends and provide valuable tips for practical application. This way, the new shop combines inspiration, knowledge, and quality—becoming a platform that informs, inspires, and connects alike.

B2B and B2C in one shop - technically more demanding than it sounds

Running an online shop that serves both professional nail studios and private customers at the same time sounds simple—but it isn’t. Commercial customers expect net prices, larger pack sizes, specific product descriptions for professional use, and usually different payment terms than private individuals. At the same time, the shop should be accessible and appealing for end customers without overwhelming them with technical information. The solution lies in intelligent customer-group logic: Depending on login status and customer profile, the visitor sees a different assortment, different prices, and different content—without requiring two separate shops. For abc nailstore Austria, with more than 600 connected nail studios in Austria, this is not a convenience feature but an operational necessity. The integrated tutorial videos round out the concept: They create content value that goes beyond the pure product purchase and position abc nailstore Austria as a competence partner for the entire beauty industry—not just as a supplier.