Strasshof: Automated online sales through BMD ERP integration

For Strasshof, syreta implemented a modern webshop for the digital distribution of F. DICK products. The goal was a high-performance e-commerce solution that appeals equally to B2B and B2C customers and is fully integrated into the existing system landscape.

Before the project started, there was no central platform for online sales, which meant processes were manual and not very scalable. Product data, orders, and inventory information could not be synchronized automatically.

syreta developed a webshop based on its own shop system with fully automated integration with BMD Business Software. Item master data, prices, stock levels and orders are synchronized in real time and centrally managed.

The webshop now maps a fully digital ordering process in which all relevant data is automatically exchanged between the webshop and the ERP system. This eliminates manual interventions and processes run efficiently, consistently, and transparently.

Strasshof has a stable, high-performance e-commerce solution that sustainably supports digital sales. Automation reduces sources of errors, saves time, and creates a reliable foundation for further growth.

With the new webshop and the deep ERP integration, Strasshof has taken a decisive step towards process digitalization. The solution combines modern online sales with automated workflows and long-term added value.