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CASE STUDY
Dekozentrale: Digital B2B ordering processes for dealers and resellers
Customized webshop with BMD ERP integration and custom pricing logic
Project Overview
Digital B2B ordering processes for dealers and resellers
For Dekozentrale, syreta developed a tailor-made B2B webshop with direct ERP integration. The goal was to digitize ordering processes and provide individual conditions for dealers and resellers.
Initial situation
Complex price and discount structures in B2B commerce
In B2B business, individual pricing agreements, discounts, and tiered prices apply. Standard solutions could not adequately represent these requirements. At the same time, ordering processes were to be simplified and data maintenance automated.
Solution
Custom e-commerce platform with BMD integration
syreta developed a platform specifically tailored to B2B commerce with direct integration into the BMD ERP system. Customer-specific prices, discounts, tiered pricing, order histories, and recurring orders are automatically managed and provided.
Process today
Automated ordering processes with individual terms and conditions
Business customers automatically receive their individual pricing agreements and discounts. Recurring orders can be processed efficiently, while all relevant data is synchronized directly with the ERP system.
Result
Higher efficiency for sales and customers
The new platform significantly reduces administrative effort and creates a modern ordering option for business customers. Processes are automated, sources of error minimized, and collaboration with dealers sustainably improved.
Conclusion
Tailored B2B commerce with direct ERP integration
With the new web shop, Dekozentrale has a powerful B2B platform that is precisely tailored to the requirements of wholesale. The combination of ERP integration, customized pricing logic, and automated processes creates sustainable added value for companies and customers.
B2B Commerce in Wholesale - Why Standard Solutions Often Fail
The difference between a B2C and a B2B webshop is not only in the look, but above all in the complexity of the pricing logic. In wholesale, there is rarely a single uniform price: retailers negotiate individual terms, tiered pricing applies from certain quantities, discounts depend on customer groups or annual turnover. A standard shop system usually does not map this sufficiently – and anyone who tries to solve this logic afterward with plugins quickly hits limits. For Dekozentrale, it was therefore crucial to develop a solution that is designed for these requirements from the ground up. The direct BMD ERP integration ensures that prices, discounts and customer data do not have to be maintained twice, but instead come automatically from the system – up to date, consistent and without manual intervention. The result is a webshop that is not only easy for customers to use, but also noticeably reduces internal administrative effort.
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