HUSQVARNA: PROCESS-CONTROLLED DATA UPDATE

Husqvarna is one of the world's largest manufacturers of forestry and gardening equipment, such as lawn mowers, chainsaws, and robotic mowers for both professional and private use. Through performance marketing, Husqvarna interacted with its customers and achieved measurable responses and transactions. At the center of the online marketing measure was the newsletter-linked landing page.

On this, customers could register for a product presentation. In this process, the customer data was updated simultaneously and a gift was sent to the customers as a thank you for their participation.

This characterizes this performance marketing: Automated process control for data updating and gift delivery to customers.