Virtually extended shop counter

With our terminal solution, you can expand your assortment directly in the store. The virtually extended counter connects brick-and-mortar retail with e-commerce and enables customers to order products immediately in the store when they are not available.

Limited sales floor space has long been one of the biggest hurdles in brick-and-mortar retail. If you can’t stock what the customer is looking for, you lose the sale — and often the customer, too. The virtually extended counter solves this problem directly at the point of sale: A terminal in the store provides access to the entire online assortment without the retailer needing more storage or display space. syreta developed and tested this solution for Austrian retail — including at LET'S DOIT, where in-store advisory terminals in the specialty store connect customers directly with the online assortment.

What distinguishes the virtually extended counter from a simple ordering terminal is its deep integration into existing POS systems and inventory management. Revenue remains assigned to the brick-and-mortar location — a decisive advantage for franchise systems and chain operations, where attributing online revenue to individual locations is a critical issue. syreta’s solution is designed so that it can be used both as a pure ordering terminal and as an information terminal, product configurator, or digital signage surface — depending on the retailer’s needs.