Sport Harreither makes athletes’ hearts beat faster

New website for a sporty presence

For around forty years now, Harreither has been THE name in Austria when it comes to healthy heating and cooling. As a sports-enthusiastic entrepreneur, Dr. Raimund Harreither MBA has been supporting athletes and sports teams for almost as long with numerous sponsorship activities. And the company’s technical know-how also regularly flows into construction projects, such as the installation of turf heating systems or floodlight installations.

With the opening of Sport Harreither, a specialist store for sports apparel and accessories, all the knowledge around the topic of sport was rounded off a few years ago and Dr. Harreither MBA set another milestone in his life. Perfectly trained staff provide advice when buying performance clothing and sports equipment with the same enthusiasm as the company founder.

As a long-standing companion of Harreither, it was a particular pleasure for us to replace the existing website for the sports store and implement a new one. In addition to optimization for all end devices, a timeless, modern design makes it easier for users to navigate the site and thus ensures an enjoyable sporty surfing experience.

What distinguishes the Sport Harreither website is the context in which it was created. Harreither is not primarily a sporting goods retailer – the company comes from the heating and cooling sector, has sponsored sport for decades, and has now opened its own specialist store. The website doesn’t have to explain this background, but it does have to let the store speak for itself: clear, sporty, to the point.

That syreta, as a long-standing companion of the Harreither family, took on this project shows what good customer relationships mean: you know the story, you understand the company, and you don’t have to start from scratch.

Specialist sports retail online — what a website for a specialist store has to deliver

A specialist sports store like Sport Harreither thrives on the quality of its advice and product expertise. Customers don’t come just to buy any running shoe — they come for the recommendation of the highly trained staff who know the right performance clothing for their specific needs. A website cannot replace this quality of advice, but it can prepare customers optimally and guide them into the store. The new design of Sport Harreither does exactly that: clear navigation that makes the range accessible, a modern look that conveys the passion for the sports store, and mobile optimization that ensures that even a spontaneous glance at a smartphone before shopping delivers a good result. For syreta, the project is also a particular pleasure: as a long-standing partner of the Harreither Group, we know the company, its values, and its target audience — and were able to let this familiarity flow directly into the new web presence.