A syreta success story with the Achleitner organic farm

Modern e-commerce solutions for the modern organic provider

As early as 1990, the couple Günther and Ilse Achleitner converted their farm to organic cultivation, making them pioneers who completely dispensed with artificial fertilizers and pesticides. From 1998, the couple sold the fruit and vegetables grown on the farm not only in a small organic shop right on site, but also launched a completely new distribution concept for agricultural products with the “Biokiste”: a box filled with products from the farm and delivered directly to customers’ homes.

The success of the Biokiste—there are now around 8,000 subscribers—proved the couple right, and so in 2016 they decided to transfer the distribution concept into the online world as well. For this, the organic specialists brought the digitalization specialist syreta into the field.

In 2017, not only the Biohof Achleitner website but also the webshop went online, which, in addition to regular purchases, also made it possible to manage Biokiste subscriptions. From then on, customers no longer had to communicate change requests or pauses to their Biokiste subscription by phone, fax, or e-mail, but could simply take care of these themselves online. In 2020, the Biohof Achleitner app followed, allowing customers to make their purchases or order changes even more easily directly on their mobile phone. Since then, work on new digital features has continued regularly, and Biohof Achleitner is fully keeping up with the times digitally as well.

Subscription commerce: complexity behind ease of use

Managing 8,000 Biokiste subscribers is no trivial problem. Every customer has their own rhythm, their own preferences, their own pauses and change requests. Before the digital solution existed, all of this ran via phone, fax, and e-mail—an enormous manual effort that was no longer scalable with the company’s growth. The webshop implemented by syreta in 2017 solved precisely this problem: customers can manage their subscription themselves, pause deliveries, adjust contents—without a phone call, without waiting time. This not only relieves the workload of the business, but also increases customer satisfaction. Anyone who can control their order flexibly at any time stays with it longer. The 2020 app was the logical next step: the same functionality, directly on the smartphone—for a customer base that consciously chooses organic products and naturally expects digital convenience.

Digitalization that fits the business

What distinguishes the collaboration with Biohof Achleitner is continuity. Since 2016, the digital platform has been further developed step by step—always guided by the actual needs of the business and its customers. No big-bang relaunch every few years, but continuous development. That is exactly how sustainable digitalization works.

What the digitalization offensive has changed for Biohof Achleitner, why the farm relies on long-term partners not only for its products, and what projects are planned for the future—the managing directors told us personally for our joint success story…