Advertising Materials Portal for Schwarzkopf

...Schwarzkopf Professional is a partner for hairdressers and hairstylists worldwide. For the Asia-Pacific region, we were commissioned to create a promotional materials portal. By outsourcing this area to an online solution, Schwarzkopf expects an enormous increase in efficiency and a reduction in costs, both for the company and for its partner companies. We are working on an optimal solution that meets all the client’s requirements. The portal is scheduled to go online in January 2011.

What makes the Schwarzkopf project for the Asia-Pacific region so exciting is its scale: Schwarzkopf Professional is a partner for hairdressers and hairstylists worldwide – meaning thousands of salons in dozens of markets, all of which must be supplied with up-to-date promotional materials. Until now, this has been a manual, time-consuming process. With syreta’s online solution, it becomes an efficient, centrally managed platform.

The fact that Schwarzkopf expects both cost reductions and efficiency gains from it – for the company and for the partner companies – shows that the portal is not just a technical gimmick, but a real lever in corporate management. We are working intensively on the implementation and are looking forward to the planned go-live in January 2011.