Everything fresh at Holzinger Fish

Thanks to the clear new website, no one is fishing in murky waters anymore

The family business founded in 1892 is now being run in its 5th generation in idyllic Luckenberg in Upper Austria. Alongside renovation work and constant modernization, one thing has always remained unchanged: namely, that in addition to high product quality, the family-run company pays special attention to animal welfare and responsible use of resources. In the website project, particular emphasis was placed on simplifying the existing processes.

Straightforward data management through interfaces

Holzinger Fisch sells its products not only to end customers, but primarily to gastronomy businesses and wholesalers. For this, a standardized presentation of product information is essential. 

For this purpose, syreta programmed an interface to the international food database “GS1”. This enables the fish dealer to transmit all item data and information about its products to the database in an automated and standardized way, and tedious data entry tasks as well as the time-consuming creation of data sheets are now a thing of the past. In addition, a BMD interface was implemented as part of the website relaunch. This allows the family business to import all item data automatically into the syreta PIM (product information system). This keeps all product data on the website synchronized, and implementing a webshop is now only a fin stroke away.  

Easier day-to-day work for employees

A dedicated login area for employees also provides straightforward access to internal company documents and information and makes administrative tasks easier, such as submitting vacation requests.

That the site has also been optimized for all devices and meets the latest technical standards probably doesn’t need to be mentioned separately as bait for a visit to the website, does it?

What the Holzinger project shows beyond the new website is a well-thought-out setup for future growth. The GS1 interface automatically standardizes the transfer of product data to gastronomy and wholesale customers—a process that was previously manual and prone to errors. The BMD connection feeds all item data directly into the syreta PIM, ensuring that the website and inventory management always run in sync. The employee login area reduces administrative hurdles in everyday work. And the technical foundation is laid so that a webshop can be activated at any time—without having to rebuild from scratch. In short: a website that not only looks good, but also moves the company forward operationally.