Marketing Club Linz - Online platform for networkers in Upper Austria

syreta implemented the new website – with extras!

The Marketing Club Linz is a hub of knowledge and an independent networking platform for top managers and marketing professionals throughout Upper Austria. It supports creative dialogue on all matters of market-oriented corporate management. The regular events, e.g. the well-known and sold-out-every-year Marketing Forum at the Design Center, promote exchange between members, speakers, and academia.

syreta was commissioned to design and technically implement the new website.

The following elements were implemented:

• Newsletter sign-up area
• Event registration area (club evenings, Marketing Forum, etc.)
• Login area for members of the Marketing Club: here, personal contact details (profile picture, address, etc.) can be maintained; the member list available to everyone is therefore always up to date.
• Previews and recaps with photos: dates, club evenings, fireside chats, events, etc.
• Responsive design

What elevates the Marketing Club platform beyond a simple association website is the login area. Members maintain their contact details themselves, so the member directory is always up to date – without anyone having to call the office or send emails. This saves time internally and gives members control over how they are presented.

Event registrations, newsletters, recaps with photos – the website is therefore not a static showcase, but a living tool for a community that meets and exchanges regularly. The fact that syreta itself is involved as a sponsor at the Marketing Forum makes this collaboration a bit more personal.

Member login and self-managed profiles — more than a standard website

What syreta implemented for the Marketing Club Linz goes far beyond a classic corporate website. The login area, where members can maintain their own contact details and profile pictures, turns the website into a living platform — not a static information offering. The member directory is therefore always up to date, without anyone having to call the club secretariat or send an email. This reduces administrative effort and at the same time gives members the feeling of being part of a real community. The registration functions for events and newsletters, combined with preview and recap sections for club evenings, fireside chats, and the annual Marketing Forum, make the website the central digital meeting place for all members and interested parties of the Marketing Club Linz. For an organization whose core task is knowledge exchange and networking among marketing professionals in Upper Austria, this is exactly the right digital presence.