Successful presentation at ECCO

The globally renowned quality and comfort footwear manufacturer from Denmark invited adpl together with syreta to Amsterdam – for a presentation that packed a punch. What was required was a concept for the entire promotional materials management, including an ordering and billing system for all ECCO stores in the EEMEA region: Eastern and Central Europe as well as Asia.

No small project, no small audience. Alongside other providers, syreta and adpl had to convince – and they did: the team made it to the final. The decision from ECCO headquarters is still pending, but confidence is high. “We are confident that we will prevail against the last remaining competitor as well," says Alexander Palnik. An international pitch situation of this magnitude is not something to be taken for granted for an Austrian company from Wels – and shows that syreta can also compete on the international stage.

What the ECCO project means for syreta

The EEMEA region — Eastern and Central Europe plus Asia — includes hundreds of ECCO stores in markets with different languages, currencies, and logistics requirements. A promotional materials management system that covers all of that is, technically and organizationally, one of the most complex tasks an e-commerce company can take on. That adpl and syreta made it to the final in an international tender of this magnitude is already a strong signal in itself: it shows that the syreta portfolio can hold its own in a direct comparison with international competitors.

Promotional materials management for international retail groups — syreta knows the requirements

The combination of a B2B ordering shop, billing system, and centralized promotional materials management is not a new task for syreta. Experience from comparable projects — for example for PUMA or Lacoste — flows directly into the ECCO concept. Now the team is waiting for the final decision from ECCO headquarters — and is confident of leaving the last competitor behind.