syreta Part of the “Scouting the Future of Retail (SCORE)” initiative

Identifying trends and developments in the retail of the future together with industry experts

The excellence network logistikum.RETAIL, which launched the SCORE initiative, originally forms part of the University of Applied Sciences Upper Austria and is based at the Faculty of Management in Steyr. SCORE’s mission is to address the future of retail from the perspective of the participating companies, thereby reducing possible uncertainties and, as a community, being able to make not only statements about its development but also take measures for dealing with these developments.

Documenting insights for the future

Currently, 14 companies from the retail sector are part of the SCORE initiative, with participants coming from a wide range of industries and the community continually expanding through new members. Once a quarter, a so-called “SCORE meeting” takes place, in which varying thematic focuses are addressed. Insights from these meetings are also collected and visualized in the form of the dynamic Retail Trend Radar and published on the SCORE platform, the SCORE Retail Trend Radar .

Why future research in retail needs practical relevance

Trends in retail can be gleaned from many sources – studies, conferences, trade media. What SCORE does differently: the insights do not arise in an academic vacuum, but in direct exchange between companies that face the challenges of retail every day. Theory meets practical experience – that is the true value of this initiative. For syreta, participation in SCORE is a logical extension of its own work. Anyone who supports retailers and retail companies in digitalization must know where the market is heading – not only when a trend has already become mainstream, but early enough to prepare customers for it in a targeted way. The SCORE Retail Trend Radar makes the collected insights publicly accessible – a useful tool for everyone who wants to understand tomorrow’s retail today.