Website relaunch at PEM Buildings

New Online Presence for the Steel Hall Construction Specialist

For more than 40 years, the Mauthausen-based company PEM has been manufacturing individual halls with architectural ambition. In addition, they also act as a full-service provider and construction specialist for turnkey industrial and commercial projects, and with their know-how they also make important contributions to the renovation and expansion of existing halls.

Now it was time to refurbish the company’s web presence. In addition to search engine optimization, a complete modernization was carried out and the site was made responsive so that it is displayed optimally on all mobile devices.

What the PEM project shows is a principle that applies to many established industrial companies: decades of experience and a strong service portfolio, but a digital presence that can no longer keep up. Responsive design is no longer an optional extra in 2020, but a minimum requirement – anyone who looks bad on a smartphone loses potential clients before they even have the chance to demonstrate their capabilities.

The combination of modernization and search engine optimization is strategically sound: a new website is of little use if nobody can find it. SEO and technical implementation must be considered together – and that was the case at PEM.

For a company that delivers turnkey industrial and commercial projects and acts as a full-service provider, the website is also a signal of quality: those who approach their own public image professionally also approach customer projects professionally.