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B2B E-Commerce for Manufacturers, Wholesale, and Industry
Digital Sales Processes for Complex Business Models
B2B e-commerce differs fundamentally from traditional online retail.
While standardized processes are often sufficient in the B2C sector, in the B2B environment individual pricing agreements, customer-specific assortments, approval processes, ERP integrations, and complex sales structures must be taken into account.
That is precisely why many B2B projects fail with standard solutions.
syreta supports companies in developing digital sales platforms, integrating existing systems, and sustainably automating sales processes.
Our focus is not on standard shops, but on customized solutions for complex requirements.
Why B2B e-commerce is more than an online shop
Whether manufacturers, wholesalers, or industry – many companies already have established sales structures.
These often include:
- Field sales
- Dealer networks
- Sales partners
- Wholesale
- Direct sales
- Individual customer agreements
A digital solution must support and extend these processes.
That is why we do not view B2B e-commerce in isolation, but as part of the overall sales and process landscape.
Typical challenges in B2B e-commerce
Individual pricing structures
Customers receive individual prices, discounts, or contract terms.
Customer-specific assortments
Not every customer is allowed to see or order the same products.
Approval processes
Orders must be reviewed or approved.
ERP-dependent processes
Prices, availability, and orders often come directly from the ERP system.
Complex ordering workflows
Recurring orders, quotation processes, or individual configurations must be taken into account.
Our Services in the B2B E-Commerce Sector
B2B portals
Development of customized platforms for:
- Dealers
- Business customers
- Sales partners
- Major customers
- Service partners
Digital ordering processes
Optimization and automation of:
- Quotation processes
- Orders
- Reorders
- Approvals
- Authorizations
ERP Integration
Seamless connection with:
- Merchandise management
- ERP systems
- Price lists
- Inventory levels
- Customer information
Customer-specific content
Provision of:
- Prices
- Product ranges
- Documents
- Product information
- Sales materials
depending on the respective customer or partner.
Individual platform solutions
Not every B2B process can be mapped with a classic shop system.
We develop solutions for:
- Customer portals
- Dealer platforms
- Service platforms
- Procurement portals
- Custom sales processes
Automation in B2B sales
Many companies still work with:
- Excel spreadsheets
- PDF catalogs
- Email orders
- Manual approvals
- Telephone reorders
These processes cause a lot of effort and slow down growth.
Digital platforms and automated data flows create more efficient processes and a better customer experience.
ERP as the central foundation
In the B2B environment, the ERP system often plays the central role.
There, the following are managed:
- Products
- Prices
- Inventory levels
- Customers
- Orders
- Invoices
That is why ERP integration is one of the most important success factors of a B2B e-commerce project.
Customer portals instead of standard shops
Many companies do not need a traditional shop solution.
Often, individual customer portals make more sense.
Possible functions:
- Individual price lists
- Document management
- Service requests
- Order histories
- Approval processes
- Product information
- Spare parts management
This creates real added value for customers and sales partners.
Why Syreta?
Understanding complex B2B processes
We consider not only sales, but the entire process chain.
Experience with ERP and system integration
Our projects connect sales, data, and processes.
Custom solutions instead of standard shops
We develop platforms that fit your business model.
Focus on automation
Our goal is to reduce manual tasks and optimize sales processes.
Long-term scalability
Our solutions grow with your company’s requirements.
Frequently Asked Questions
What is the difference between B2B and B2C e-commerce?
In the B2B sector, individual pricing structures, customer agreements, approval processes, and complex sales workflows must be taken into account.
Do we need a classic online shop?
Not necessarily. In many cases, individual customer or dealer portals are the better solution.
Can existing ERP systems be integrated?
Yes. The integration of existing ERP systems is one of the most important components of modern B2B solutions.
Can individual price lists be displayed?
Yes. Customer-specific prices and terms can be provided automatically.
Are approval processes possible?
Yes. Approval and release workflows can be implemented individually.
Can existing sales processes be adopted?
Yes. Our solutions are adapted to existing processes and not the other way around.
Is B2B e-commerce also beneficial for mid-sized companies?
Yes. Small and medium-sized enterprises often benefit from automated processes and digital sales channels.
Can dealers and distribution partners be included?
Yes. Platforms can be developed specifically for retailers, partners, or other target groups.
Digitize B2B sales processes and make them more efficient
Modern B2B platforms create the foundation for more efficient processes, better customer experiences, and sustainable growth.
With syreta, you gain a partner that connects sales, ERP, data, and processes into an end-to-end solution.
Case Studies
Case Study: F. DICK Products at Strasshof
For the sale of F. DICK products, syreta developed a modern web shop with direct ERP integration. Product data, prices, stock levels and orders are automatically synchronized, enabling efficient digital sales processes.
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Case Study: LET'S DOIT
syreta developed a central omnichannel platform for LET'S DOIT to connect the online shop, stores, the customer loyalty card app, consultation terminals, and marketplaces. By integrating SAP, BMD, and MDS, prices, inventory levels, and product data are automatically synchronized and made available across all channels.
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Case Study: Dekozentrale
syreta developed an e-commerce platform specifically tailored to B2B commerce for Dekozentrale. Customer-specific prices, discounts, tiered pricing, and recurring orders are controlled directly from the ERP system and enable efficient, automated ordering processes for retailers and resellers.
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