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CASE STUDY
UNIMARKT: Digital shopping experiences across all sales channels
Omnichannel platform with ERP integration, delivery services, and loyalty card integration
Project overview
Digital shopping experiences across all sales channels
Together with UNIMARKT, syreta developed a comprehensive omnichannel solution for Austrian food retail. The goal was to connect the online shop, stores, delivery services, and customer programs into a central digital platform.
Initial situation
High requirements for data quality and availability
In grocery retail, prices, availability, and promotions are constantly changing. At the same time, customers expect up-to-date information at all times and flexible shopping and delivery options. The challenge was to efficiently connect different systems and processes with each other.
Solution
Omnichannel platform with ERP and service integration
syreta developed a central solution with integration to SAP, KEOPS, ESL systems, Payback, Click & Collect as well as delivery services such as Lieferando and mjam. Prices, stock levels, orders, and customer information are automatically synchronized and made available across channels.
Process today
Automated processes in real time
Price changes, inventory levels, orders, and customer card information are processed automatically and are available in real time. As a result, both branches and end customers benefit from a consistent data basis and a seamless shopping experience.
Result
Additional sales channels and increased process efficiency
With the omnichannel solution, UNIMARKT was able to successfully expand digital sales channels and automate existing processes. Customers benefit from up-to-date information and flexible shopping options, while internal workflows are made more efficient.
Conclusion
Future-proof digitalization in food retail
With the platform developed by syreta, UNIMARKT connects brick-and-mortar retail, the online shop, and delivery services into a modern omnichannel experience. The solution creates efficiency, transparency, and an optimal foundation for future growth.
Omnichannel in Grocery Retail - One of the Most Complex Disciplines in E-Commerce
Food retail places higher demands on an omnichannel solution than almost any other industry. Prices change daily, promotions run for a limited time, availability fluctuates by store, and delivery time slots must be coordinated with regional picking capacities. In addition, there are legal requirements for labeling products, allergens, and origin. All of this must be consistent in real time across all channels—whether the customer orders in the online shop, wants to order via Lieferando, or uses Click & Collect. Integrating SAP, KEOPS, ESL systems, Payback, and multiple delivery services into a central platform is technically demanding and requires a deep understanding of both retail processes and system architecture. The fact that UNIMARKT won the EHI Retail Technology Award Europe in 2015 in the category “Best Multichannel Solutions" with this solution shows that syreta carried out pioneering work in Austrian food retail.
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