Digital event and course management for efficient process automation

Grill & Co, one of Austria’s largest Weber® dealers, hosts hundreds of BBQ courses and events each year for thousands of participants and faced the challenge of efficiently digitizing these manually organized workflows. syreta developed the Event Cockpit for this purpose, a central software solution for automated planning, management, and follow-up of all event and course processes. The platform consolidates the control of dates, participants, and resources in one system to increase efficiency.

Before the introduction of the Event Cockpit, Grill & Co managed dates, participant lists and certificates manually via Outlook and local lists, which led to high effort and susceptibility to errors as the number of events increased. Reporting analyses and sustainable digitization were difficult to achieve with this process, making a modern, digital approach urgently necessary.

The Event Cockpit developed by syreta digitizes and automates all course and event processes of Grill & Co, including centralized schedule management, role-based user permissions, automated document generation, and omnichannel booking options via the existing website. The solution integrates all relevant data into a single platform, creating transparent, controllable workflows.

Today, at Grill & Co all event and course processes run through the Event Cockpit, making real-time overviews, automatic participant lists, and certificate generation available in a standardized way. The central platform supports employees in different roles with planning, execution, and reporting, thereby significantly reducing the daily administrative workload.

Thanks to digitalization with the Event Cockpit, Grill & Co can efficiently manage several thousand participants and hundreds of events per year and steer them agilely. Automating the central processes leads to significant time savings, clear overviews of capacities and data, and a stable foundation for future scaling in event and course management.

With the Event Cockpit, Grill & Co, together with syreta, successfully digitized and automated the complete processes from event booking through to evaluation, significantly increasing process quality and organizational transparency. This project underscores how targeted digitalization in Austrian retail creates real business value.