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CASE STUDY
Grill & Co: Digital event management for hundreds of courses and events
Central planning, administration and evaluation of all event processes in one platform
Project overview
Central digital platform for organizing Grill & Co courses
Grill & Co, one of Austria’s largest Weber® dealers, hosts hundreds of BBQ courses and events each year for thousands of participants and faced the challenge of efficiently digitizing these manually organized workflows. syreta developed the Event Cockpit for this purpose, a central software solution for automated planning, management, and follow-up of all event and course processes. The platform consolidates the control of dates, participants, and resources in one system to increase efficiency.
Initial situation
Manual course management without central overview
Before the introduction of the Event Cockpit, Grill & Co managed dates, participant lists and certificates manually via Outlook and local lists, which led to high effort and susceptibility to errors as the number of events increased. Reporting analyses and sustainable digitization were difficult to achieve with this process, making a modern, digital approach urgently necessary.
Solution
Event cockpit as an automated control center
The Event Cockpit developed by syreta digitizes and automates all course and event processes of Grill & Co, including centralized schedule management, role-based user permissions, automated document generation, and omnichannel booking options via the existing website. The solution integrates all relevant data into a single platform, creating transparent, controllable workflows.
Process today
Digital workflow from planning to evaluation
Today, at Grill & Co all event and course processes run through the Event Cockpit, making real-time overviews, automatic participant lists, and certificate generation available in a standardized way. The central platform supports employees in different roles with planning, execution, and reporting, thereby significantly reducing the daily administrative workload.
Result
Scalable, automated event management
Thanks to digitalization with the Event Cockpit, Grill & Co can efficiently manage several thousand participants and hundreds of events per year and steer them agilely. Automating the central processes leads to significant time savings, clear overviews of capacities and data, and a stable foundation for future scaling in event and course management.
Conclusion
Digitization creates measurable efficiency and transparency
With the Event Cockpit, Grill & Co, together with syreta, successfully digitized and automated the complete processes from event booking through to evaluation, significantly increasing process quality and organizational transparency. This project underscores how targeted digitalization in Austrian retail creates real business value.
Event management with Outlook and Excel - why that no longer works when you grow
Many companies start their event management with built-in tools: Outlook for appointments, Excel for participant lists, Word for certificates and confirmations. That works—up to a certain point. When Grill & Co organizes hundreds of barbecue courses with thousands of participants each year across multiple locations, this approach quickly reaches its limits. Double bookings creep in, capacities aren’t visible at a glance, documents have to be created manually for each course, and analyses across all events are hardly possible. The Event Cockpit solves exactly these problems: it creates a central database from which all relevant information is generated automatically—participant lists, certificates, capacity overviews, reporting. Employees with different roles work on the same platform without information getting lost or needing to be maintained twice. The result is not only less effort, but also significantly greater process reliability as the number of events increases.
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