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A (ONLINE) DREAM COMES TRUE!
TRÄUMELAND: SEAMLESS COMMERCE
E-COMMERCE SOLUTION FOR REGIONAL ORGANIC PROVIDER
Product comparison, wishlists, online retailer search, intelligent search, cross-selling, Microsoft Dynamics NAV interface, automated newsletter, passive price display
The family-owned business Träumeland, based in the beautiful Mühlviertel, is an expert in the manufacture of high-quality baby and children's products. With more than 50 years of experience, the company is considered a pioneer in the development of premium mattresses from baby to youth age. The Nößlböck couple places special emphasis on sustainability and the use of qualitative and high-quality materials. Retailers from more than 30 countries in Europe trust the Träumeland brand, whose products are exclusively manufactured in Austria.
With the implementation of the Träumeland e-shop, another sales channel is opening up for the company towards the end customer. Due to the extensive product variety, it was particularly important to present the features of each product to the user in a structured form. An intelligent full-text search and the possibility of product comparison are intended to best support the user in purchasing the "right" mattress. For parents looking for products that meet the needs of their little ones, the Träumeland blog is available as a helpful resource of information. Among other things, news is presented packaged as "stories" from Träumeland's everyday business life. Proud of long-standing and trusting cooperation with retailers across Europe, an online retailer search has been integrated into the website.
A separate backend allows for easy ongoing administration of additional retailers. To avoid jeopardizing the two-tier distribution strategy and the established dealer network, consideration was also given to the dealers in that the promotion of the online shop was somewhat slowed down by a hidden price display.
This characterizes the end-customer-oriented e-shop solution: product comparison, wish lists, online dealer search, intelligent search, cross-selling, Microsoft Dynamics NAV interface, automated newsletter, passive price display
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